How to Get Flipkart Assured Badge – Complete 2026 Guide

The Flipkart Assured badge is Flipkart's quality seal — similar to Amazon's Prime badge. Products with the Assured badge consistently outperform non-Assured listings in search rankings, click-through rates, and conversions.

What is Flipkart Assured?

Flipkart Assured is a program that certifies select product listings as verified high-quality items with reliable fulfillment. The Assured badge appears as a blue checkmark on the product listing page.

Why is Flipkart Assured Important?

Products with the Assured badge get:

• Higher search ranking — Flipkart's algorithm prioritizes Assured products
• More clicks — Buyers filter by "Assured" products in search
• Higher conversion rate — Trust badge reduces buyer hesitation
• Priority placement in Big Billion Days and End of Season Sale

In competitive categories, having the Assured badge can be the difference between 10 orders and 100 orders per day.

Two Ways to Get the Flipkart Assured Badge

Path 1 — Flipkart Fulfillment (FF) [Fastest]

When you enroll in Flipkart Fulfillment, all products stored and shipped through FF automatically receive the Assured badge.

Steps to enroll:

1. Go to Seller Hub > Growth > Flipkart Fulfillment
2. Review FF terms and commission structure
3. Select products to enroll in FF
4. Create an inward shipment to Flipkart's warehouse
5. Once received, your listings display the Assured badge

Path 2 — Self-Fulfill and Meet Assured Criteria

| Metric | Requirement | |---|---| | Order Defect Rate | Below 0.5% | | Return Rate | Below 5% | | Late Dispatch Rate | Below 1% | | Customer Rating | Above 4.0/5 | | Cancellation Rate | Below 1% | | Listing Quality Score | Above 80% | | Minimum Order History | 50+ delivered orders |

How to Maintain Flipkart Assured Status

1. Dispatch on Time, Every Time — Missed pickups are the fastest way to lose the badge
2. Reduce Returns — Use accurate images, correct size charts, honest descriptions
3. Maintain Listing Quality — Keep listings updated with accurate information
4. Respond to Customers Quickly — Within 24 hours
5. Keep Stock Ready (for FF) — Out-of-stock at warehouse results in deactivation

Flipkart Assured Checklist

• Enrolled in FF OR consistently meeting performance metrics
• Dispatch rate: 99%+ on-time
• Return rate: Below 5%
• Customer rating: 4.0+ stars
• Cancellation rate: Below 1%
• Listing Quality Score: Above 80%
• Minimum 50 delivered orders

Frequently Asked Questions

Q: Can new sellers get the Flipkart Assured badge? A: Not immediately through self-fulfillment. But through FF, you can get it as soon as your inventory is received at Flipkart's warehouse.

Q: Can I lose the Assured badge? A: Yes. If performance metrics fall below thresholds, the badge can be removed automatically.

Q: How long to get Assured through self-fulfillment? A: Typically 3–6 months of consistent performance.

Get Your Flipkart Assured Badge with RiseUp

RiseUp helps sellers enroll in Flipkart Fulfillment, meet Assured eligibility criteria, and maintain their Assured status.

Get Flipkart Account Management from RiseUp →