How to Sell on Ajio in 2026 – Complete Seller Onboarding Guide

Ajio, Reliance Retail's fashion marketplace, has rapidly grown into one of India's top 3 fashion platforms. With 20 million+ active shoppers, Ajio offers a unique opportunity: it actively seeks out indie, contemporary, and unique brands alongside established names.

Why Sell on Ajio?

• 20 million+ active buyers — Strong urban fashion audience
• Indie brand focus — Ajio's 'Indie' section specifically promotes unique homegrown labels
• Premium positioning — Positioned above Meesho/Flipkart in quality perception
• Reliance ecosystem — Cross-promotion with JioMart, JioPhone, and Reliance Retail
• Ajio Luxe — Premium/luxury sub-platform for high-end fashion brands
• High sale events — AJIO Endless Weekend, Big Bold Sale drive massive orders

Ajio Seller Eligibility

• Brand registration (trademark recommended)
• Minimum 30+ unique styles
• Professional model photography
• Compelling brand story
• Price range ₹499 and above
• Categories: Fashion apparel, footwear, accessories, ethnic and western wear, sportswear

Documents Required

| Document | Details | |---|---| | GST Certificate | Active GSTIN | | PAN Card | Business or individual | | Trademark Certificate | Preferred | | Brand Story Document | 1-2 page brand narrative | | Product Sample Images | Minimum 5-10 professional images | | Bank Account | Current account |

Step-by-Step Registration

Step 1 — Go to seller.ajio.com and access the Seller Hub.

Step 2 — Submit application with brand name, category, price range, GST details, brand story, social media presence, and product images.

Step 3 — Ajio's buying team reviews your brand in 2–4 weeks, evaluating brand differentiation, product quality, price fit, and style alignment.

Step 4 — If selected, review Ajio's Vendor Agreement and get access to Ajio Seller Hub.

Step 5 — Upload catalog with detailed product information, size charts, fabric details, and professional images.

Step 6 — Ajio QC reviews catalog. Products go live after approval — typically 7–14 days.

Ajio Commission Structure 2026

| Category | Commission | |---|---| | Fashion Apparel | 18–23% | | Footwear | 15–20% | | Accessories | 20–25% | | Ethnic Wear | 18–22% | | Activewear | 18–22% | | Kids Wear | 15–20% |

Ajio Indie — Special Opportunity

Ajio Indie is Ajio's dedicated section for homegrown, independent fashion brands. If your brand has a unique design story, contemporary or experimental styles, or sustainable/artisan-crafted products — applying specifically for the Indie section can fast-track your onboarding.

Ajio Luxe — For Premium Brands

If your brand operates in the ₹2,000–₹50,000+ price range with premium fabrics, strong brand identity, and high-quality photography — Ajio Luxe is the right destination with significantly higher purchase intent buyers.

Tips to Grow on Ajio

1. Prioritize model photography — Professional model shots significantly outperform product-only photos.
2. Apply for Ajio sale events — Apply for featured placement at least 4 weeks before events.
3. Use Ajio Ads — Even ₹5,000–₹10,000/month can significantly boost visibility for new brands.
4. Build catalog breadth — Add 10–20 new styles every season.
5. Price competitively — Stay within 10–15% of comparable items on Myntra.

Ready to launch your brand on Ajio? RiseUp helps fashion brands get approved on Ajio, create winning catalogs, and grow sales. Contact RiseUp for a free Ajio brand assessment.