How to Sell on Amazon India in 2026 – Complete Step-by-Step Guide for New Sellers

Amazon India is the country's largest online marketplace, with over 10 crore registered buyers and millions of daily orders. If you are a manufacturer, wholesaler, retailer, or home-based seller, Amazon gives you access to customers across every pin code in India.

Why Sell on Amazon India?

• Massive customer base — 10 crore+ active buyers in India
• Trust factor — Customers trust Amazon more than unknown websites
• Fulfillment support — Amazon handles packing, shipping, and returns through FBA
• Pan-India reach — Deliver to every corner of India
• Low entry barrier — Start selling with just a few products and zero investment in ads

What You Need Before Registering

| Requirement | Details | |---|---| | GST Number | Mandatory for most categories | | PAN Card | For tax and identity verification | | Bank Account | Active savings or current account | | Mobile Number | For OTP verification | | Business Name | Individual, Proprietorship, Partnership, LLP, or Pvt Ltd |

Step-by-Step: How to Create Your Amazon Seller Account

Step 1 — Go to Amazon Seller Central

Visit sellercentral.amazon.in and click on "Start Selling".

Step 2 — Enter Your Email and Business Details

Enter your name, email ID, create a password, and enter your business type.

Step 3 — Verify Your Mobile Number

Amazon will send an OTP to your registered mobile.

Step 4 — Enter GST and PAN Details

Enter your GSTIN (15-digit) and PAN card number. These are auto-verified with government records.

Step 5 — Enter Bank Account Details

Amazon transfers your earnings every 7 days to your bank account.

Understanding Amazon India Fees in 2026

| Fee Type | Amount | |---|---| | Referral Fee | 2% to 15% depending on category | | Closing Fee | ₹2 to ₹25 per order | | Easy Ship Fee | ₹35 to ₹150+ depending on weight and zone | | FBA Fee | Includes picking, packing, shipping and customer service |

FBA vs Easy Ship

Easy Ship: You store products at your location. Amazon's delivery partner picks up from you daily. Best for small sellers.

FBA: You send inventory to Amazon's warehouse. Amazon handles everything. Products become Prime-eligible. Best for consistent-selling products.

RiseUp Tip: Start with Easy Ship to test demand. Once you identify your top sellers, shift them to FBA.

How to Get Your First Sale

1. Price Competitively — Price 5-10% lower than average when starting
2. Optimize Your Listing Title — Include the main keyword at the beginning
3. Use High-Quality Images — Listings with 6+ images get 40% more clicks
4. Get Early Reviews — Use Amazon's Request a Review button after every order
5. Run Sponsored Product Ads — Invest ₹200–500/day in Amazon PPC when starting

Frequently Asked Questions

Q: Can I sell on Amazon India without GST? A: Only in the Books category. All other categories require a valid GSTIN.

Q: How much does it cost to start selling on Amazon India? A: There is no registration fee. You only pay a referral fee (2-15%) when you make a sale.

Q: How long does Amazon take to pay sellers? A: Amazon releases payments every 7 days directly to your bank account.

Ready to Start Selling on Amazon India?

Setting up and managing an Amazon seller account takes time and expertise. RiseUp helps sellers with:

• Complete Amazon seller account setup and registration
• Product listing and catalog optimization
• FBA setup and inventory management
• Amazon PPC campaign management
• Account health monitoring and A+ Content creation

Get a Free Consultation from RiseUp →

Ready to sell on Amazon India? Contact RiseUp today for expert guidance.