How to Sell on Aza Fashion in 2026 – Designer Brand Seller Guide

Aza Fashion is India's leading curated marketplace for contemporary Indian fashion and designer wear. Founded in 2007, Aza has evolved into a premium platform that connects India's best fashion designers and contemporary brands with fashion-forward buyers across the country and internationally.

About Aza Fashion

• Founded: 2007, Mumbai
• Positioning: Contemporary Indian fashion and designer wear marketplace
• Price Range: ₹1,500–₹1,50,000+
• Buyer Profile: Urban fashionistas, NRIs, wedding shoppers, premium fashion enthusiasts
• Also Has: Physical Aza stores in Mumbai, Delhi NCR, Hyderabad

Why Sell on Aza Fashion?

• Exclusive positioning — Listed alongside India's top designer brands
• High-intent buyers — Aza shoppers actively seeking premium Indian fashion
• Wedding and occasion wear market — Strong demand for bridal and occasion wear
• International reach — Strong NRI and global diaspora customer base
• Offline store presence — Aza's physical stores provide additional brand exposure
• Lower competition than Myntra — Fewer brands, more visibility per listing
• Editorial content — Aza's content team promotes brands through editorial features

Product Categories

• Contemporary Indian fusion wear
• Bridal and occasion lehengas and sarees
• Designer sarees and dupattas
• Premium ethnic wear (kurtas, sharara sets, suits)
• Contemporary western wear from Indian designers
• Premium jewellery and accessories

Aza does not accept generic unbranded fast fashion, products below ₹1,500, or mass-produced products without distinctive design.

Documents Required

| Document | Details | |---|---| | GST Certificate | Active GSTIN | | PAN Card | Business/Individual | | Brand/Designer Portfolio | Lookbook with 20+ product images | | Price List | Complete MRP list for all SKUs | | Trademark/Brand Registration | Preferred | | Bank Account Details | Current account |

Registration Process

Step 1 — Visit azafashion.com and find the seller/brand inquiry section, or email directly to their brand partnerships team.

Step 2 — Submit your brand portfolio including brand story, product range images, price range, target customer, and distribution history.

Step 3 — Aza's buying team evaluates your collection and brand fit.

Step 4 — If approved, sign the vendor agreement and upload your catalog.

Step 5 — Products go live after Aza's quality review — typically 1–2 weeks.

Commission Structure

Aza typically charges 25–35% commission depending on category and brand agreement.

Tips to Succeed on Aza Fashion

1. Focus on your unique design signature — Aza buyers want distinctive, not generic
2. Professional photography with models — Editorial quality is expected
3. Strong bridal collection — Aza's highest-performing category
4. Consistent new launches — Add new designs seasonally to stay relevant
5. Request editorial features — Aza's magazine and social content can drive significant traffic

Ready to get listed on Aza Fashion? RiseUp helps fashion brands prepare their brand portfolio, navigate Aza's application process, and grow their presence on the platform. Contact RiseUp for Aza Fashion seller support.