ONDC Seller Onboarding Guide 2026 – How to Start Selling on ONDC India

ONDC (Open Network for Digital Commerce) is the Indian government's ambitious initiative to democratize e-commerce — allowing any seller to connect with any buyer through any app, without being locked into a single marketplace like Amazon or Flipkart.

What is ONDC?

ONDC is an open protocol (like UPI for payments) that connects:

• Buyers using any ONDC-compatible shopping app
• Sellers listed on any ONDC-compatible seller app
• Logistics providers that fulfill the orders

A customer using Paytm can buy from a seller listed through Magicpin — without either being on the same platform.

How ONDC Differs from Amazon and Flipkart

| Feature | Amazon / Flipkart | ONDC | |---|---|---| | Platform type | Closed marketplace | Open protocol network | | Who controls it | Private companies | Government of India (DPIIT) | | Commission | 5–20% | Varies (generally lower) | | Entry requirement | Meet platform criteria | Register through any seller network app |

Popular ONDC Seller Apps

| Seller App | Best For | |---|---| | Mystore | General merchandise, D2C brands | | Biizbook | B2B sellers | | Magicpin | Restaurants, local businesses | | Paytm for Business | Retail shops | | GoFrugal | Grocery stores |

Step-by-Step: How to Register as an ONDC Seller

Step 1 — Choose Your Seller Network Participant (SNP) App

For general merchandise, Mystore is one of the most user-friendly options.

Step 2 — Register on the SNP Platform

• Create a seller account
• Enter your business details
• Submit GST and PAN for verification
• Enter bank account for payment settlement

Step 3 — Create Your Product Catalog

List your products with title, description, images, price, and stock quantity. Once listed, products become discoverable across all ONDC buyer apps.

Step 4 — Set Up Logistics

Choose ONDC network logistics (Dunzo, Shiprocket), self-logistics, or third-party courier integration.

Step 5 — Start Receiving Orders

Orders from any ONDC buyer app arrive in your SNP dashboard.

ONDC Commission Structure

Most sellers on ONDC pay 0–5% to their SNP — significantly cheaper than Amazon or Flipkart.

Who Should Sell on ONDC in 2026?

• Grocery and local stores
• Restaurant and food businesses (alternative to Zomato/Swiggy)
• Local artisans and craftspeople
• D2C brands (reduce Amazon/Flipkart dependence)

ONDC vs Amazon vs Flipkart

| Factor | ONDC | Amazon | Flipkart | |---|---|---|---| | Commission | 0–5% (via SNP) | 5–20% | 5–22% | | Buyer Base | Growing | 10 Cr+ | 50 Cr+ | | Best for | Local, food, grocery | All categories | Fashion, electronics |

Frequently Asked Questions

Q: Is ONDC free to join? A: Registration with an SNP is generally free or low-cost.

Q: Do I need GST to sell on ONDC? A: Yes. GST is required for all e-commerce sellers.

Q: Can I sell on ONDC and Amazon simultaneously? A: Yes. ONDC has no exclusivity requirement.

Start Selling on ONDC with Expert Help

RiseUp provides ONDC seller onboarding support, SNP selection guidance, catalog setup, and logistics integration.

Get ONDC Onboarding Support from RiseUp →