How to Sell on Myntra in India 2026 – Complete Seller Guide

Myntra is India's #1 online fashion marketplace, with 60 million+ active shoppers and a strong presence among urban, fashion-conscious millennials and Gen Z. Unlike Amazon and Flipkart, Myntra is exclusively focused on fashion, beauty, and lifestyle.

Who Can Sell on Myntra?

Myntra has stricter seller eligibility:

• Registered brands with trademark or brand authorization
• Fashion-focused businesses
• Manufacturers and D2C brands with consistent quality
• Distributors of national/international brands with authorization letters

Myntra does NOT accept unbranded, generic, or counterfeit products.

Documents Required

| Document | Details | |---|---| | GST Certificate | Active GSTIN | | PAN Card | Business or individual | | Trademark Certificate | Or brand authorization letter | | Product Catalog | Sample images and product details |

How to Apply to Sell on Myntra

Step 1 — Visit myntra.com/sell

Click "Become a Seller".

Step 2 — Fill the Seller Application Form

Brand name, category, business registration details, GST/PAN info, monthly production capacity.

Step 3 — Myntra Team Review (1–4 weeks)

Myntra manually reviews every application evaluating brand quality, pricing, photography quality.

Step 4 — Onboarding Call

Myntra schedules a call to explain policies, catalog standards, and logistics.

Step 5 — Agreement Signing

Sign the vendor agreement covering commission rates, payment terms, return policy.

Step 6 — Catalog Upload

Upload through Myntra's Style Guide. Images must meet Myntra's strict photography standards.

Myntra Catalog Standards

Image Requirements:

• Professional model photography preferred
• White background or Myntra-approved backgrounds
• Minimum 800x1000 pixels (portrait orientation)
• NO watermarks, text, or brand logo in main image

Product Information:

• Complete size chart with measurements
• Fabric composition, Wash care instructions
• Occasion type, Fit type, Color

Myntra Commission Rates 2026

| Category | Commission | |---|---| | Men's Clothing | 20–25% | | Women's Clothing | 20–28% | | Footwear | 18–22% | | Accessories | 22–30% | | Beauty & Skincare | 20–25% |

Tips to Grow Sales on Myntra

1. Invest in professional photography — non-negotiable
2. Complete size charts — sizing issues are the #1 cause of returns
3. Participate in End of Reason Sale (EORS) — Myntra's biggest sale event
4. Keep stock ready — Myntra penalizes sellers for out-of-stock

Frequently Asked Questions

Q: Can small brands sell on Myntra? A: Yes, but you must have brand registration and meet quality standards.

Q: Can I sell on Myntra without a trademark? A: Very difficult. Myntra strongly prefers registered brands.

Get Your Fashion Brand on Myntra

RiseUp provides complete Myntra onboarding: seller application support, catalog photography guidance, style guide compliance, and account management.

Apply for Myntra with RiseUp's Help →