Your product can be the best in its category — but if your Myntra catalogue is poorly set up, customers will never find it.
Myntra catalogue management is one of the most underrated growth levers for fashion brands on the platform. A well-optimized listing with a strong Myntra content quality score (CQS), keyword-rich title, and accurate attributes ranks higher, converts more visitors into buyers, and reduces returns.
Why Myntra Catalogue Quality Matters
Myntra's search algorithm uses: Content Quality Score (CQS), Conversion rate, Return rate, Sales velocity, and Discount depth. All of these begin with your Myntra catalogue.
Myntra Product Title Optimization
Structure: [Brand Name] + [Product Type] + [Key Attribute 1] + [Key Attribute 2] + [Color/Material]
Example: Roadster Men's Slim Fit Stretch Denim Jeans — Dark Blue
- Keep titles between 50–100 characters
- Include the most searched descriptive terms
- Avoid keyword stuffing
- Do not include price or promotional text
Myntra Content Quality Score (CQS)
CQS is calculated based on title quality, product description, attribute completeness (fabric type, fit type, sleeve length, etc.), image count and quality, and size chart accuracy. Audit every listing against Myntra's attribute checklist and fill in every mandatory and optional field.
Myntra Keyword Optimization
Use Myntra's own search bar autocomplete to identify high-volume search terms. Study top-selling competitors and use seasonal keywords during relevant periods (summer dresses, winter jackets, festive kurtas).
Common Myntra Listing Rejection Reasons
- Product title contains pricing or promotional text
- Image quality below minimum resolution or incorrect aspect ratio
- Fabric type or care label field missing
- Category mismatch
- Duplicate article numbers or style IDs
Need help optimizing your Myntra catalogue? RiseUp offers full catalogue audit and listing optimization services.
