When you shop on Myntra, you've likely come across brands like Roadster, HRX, Dressberry, or Mast & Harbour — these are Myntra's own private label brands.
This Myntra private label strategy has become one of the platform's most powerful revenue engines, and understanding it is critical whether you're a third-party seller competing on the marketplace or a brand looking to launch an exclusive label on Myntra.
Myntra's Most Popular Private Label Brands
- Roadster — Myntra's biggest private label, known for casual and street-style fashion for men and women.
- HRX by Hrithik Roshan — An exclusively Myntra-distributed activewear and sportswear label.
- Dressberry — A women's western wear label offering dresses, tops, and coord sets at accessible price points.
- Mast & Harbour — Premium casual wear with a coastal-lifestyle aesthetic.
- All About You — A celebrity-inspired women's fashion line.
- Here & Now — A trendy, Gen-Z focused label offering fast-fashion styles at low prices.
- Invictus — Men's formal and semi-formal wear for office and occasion dressing.
Why Myntra Invests So Heavily in Private Labels
- Higher Margins — Every rupee of private label revenue is significantly more profitable than third-party brand sales.
- Price Control — Myntra can price its own brands strategically and still maintain margins third-party brands can't match.
- Customer Loyalty — Exclusive brands create a lock-in effect.
- Data Advantage — Myntra uses shopping data to identify trending styles and builds private label products to fill gaps.
How to Compete with Myntra's Private Labels as a Third-Party Seller
- Brand storytelling — Build a brand identity that resonates emotionally with a specific niche.
- Product differentiation — Offer unique designs, fabrics, or craftsmanship that mass-produced labels can't replicate.
- Niche targeting — Serve underserved subcategories where Myntra's in-house brands have limited depth.
- Superior catalogue quality — Better images and richer product descriptions improve organic ranking.
- Advertising — Use Myntra Ads to compete for visibility in search results.
Want help positioning your brand? Talk to RiseUp's brand strategy team today.
