How to Sell on Myntra in 2026 – Complete Brand Onboarding Guide

Myntra is India's largest online fashion marketplace, with 60 million+ active shoppers and a strong presence among urban millennials and Gen Z. Unlike Amazon and Flipkart which accept almost any seller, Myntra is a curated platform — it selects brands based on quality, positioning, and category fit.

Why Sell on Myntra?

• 60 million+ active buyers — India's fashion-first audience
• Premium positioning — Being on Myntra signals quality to buyers
• High Average Order Value — Myntra shoppers spend more per transaction
• Brand discovery engine — Strong organic discovery through editorial content
• End of Reason Sale (EORS) — Myntra's biannual sale drives explosive volumes
• M-Now (10-minute fashion delivery) — Myntra is expanding ultra-fast delivery

Myntra Seller Eligibility Criteria

| Requirement | Details | |---|---| | Brand Trademark | Registered or applied (with acknowledgement letter) | | GST Registration | Active GSTIN mandatory | | Minimum SKUs | 30–50 unique products | | Product Photography | Professional photos — model shots preferred | | Price Point | Generally ₹499 and above |

Documents Required

• GST Certificate (Active GSTIN)
• PAN Card
• Trademark Certificate (TM registered or applied)
• Brand Authorization Letter (if distributing)
• Bank Account Details
• Company Registration
• Cancelled Cheque
• Product Images (high-res, white background)

Step-by-Step Registration Process

Step 1 — Visit seller.myntra.com and click Register as Seller.

Step 2 — Fill the Seller Application Form with brand name, category, GST/PAN, price range, and brand story.

Step 3 — Myntra's category team manually reviews your application. Review time: 1–4 weeks.

Step 4 — If shortlisted, Myntra schedules an onboarding call covering category guidelines, catalog upload, image standards, and commission structure.

Step 5 — Sign Myntra's Vendor Agreement covering commission rates, payment terms, and return policy.

Step 6 — Upload your product catalog through the Myntra Seller Hub using their Style Guide.

Step 7 — Myntra's quality team reviews your catalog. Once approved, products go live within 7–14 days.

Myntra Commission Structure 2026

| Category | Commission Rate | |---|---| | Men's Clothing | 20–25% | | Women's Clothing | 22–28% | | Footwear | 18–22% | | Accessories | 22–30% | | Beauty & Skincare | 18–22% | | Sportswear | 20–25% |

Fulfillment Models

Seller Fulfilled (SF): You store and dispatch products when an order comes.

Myntra Fulfillment (MF) — Recommended: You send inventory to Myntra's warehouse. Products become eligible for faster delivery and better search ranking.

Tips to Grow Sales on Myntra

1. Professional Photography is Non-Negotiable — Invest in studio photography with models.
2. Complete Size Charts — Missing size info is the #1 cause of returns.
3. Participate in Sale Events — EORS in January and July can multiply sales 10x.
4. Competitive Pricing — Price within ±20% of similar items.
5. Stock Depth — Maintain minimum 10+ units per SKU per size.

Common Rejection Reasons

1. No trademark or brand registration
2. Low-quality product photography
3. Generic or unbranded products
4. Price points too low (below ₹299–₹399)
5. Too few SKUs (less than 20 styles)

Ready to get listed on Myntra? RiseUp specializes in Myntra onboarding — from application preparation to catalog creation and account management. Contact RiseUp for a free Myntra brand eligibility assessment.