Myntra Seller Requirements 2026 – What You Need to Get Approved

Myntra's curated onboarding model means many brands apply — but not all get approved. Understanding exactly what Myntra looks for in a new seller brand significantly improves your chances.

What Myntra Is Looking For

Myntra wants brands that:

1. Have a clear brand identity — Not generic, not copycat
2. Serve Myntra's core audience — Urban, fashion-conscious, 18–45 age group
3. Can supply consistently — Not seasonal or unreliable
4. Have professional product presentation — Quality photography and listings
5. Are legally compliant — GST, trademark, and business registration in order

Legal and Business Requirements

| Requirement | Details | |---|---| | GST Registration | Active GSTIN — mandatory without exception | | PAN Card | Linked to your business entity | | Business Registration | Company, LLP, Proprietorship, or Partnership | | Bank Account | Current account in the business name | | Trademark | Registered or applied — evaluated carefully |

Trademark Note: Myntra doesn't outright reject non-trademarked brands but heavily prefers brands with TM registration. Submit the TM application acknowledgement (Form TM-A) if in process.

Product and Catalog Requirements

| Requirement | Details | |---|---| | Minimum SKU Count | 30–50 unique styles recommended (20 minimum) | | Price Range | ₹399+ (most categories), ₹699+ preferred | | Product Photography | Professional photos — model shots strongly preferred | | Size Charts | Accurate measurements for all apparel sizes | | Catalog Consistency | All images should look professionally consistent |

Brand Positioning Requirements

| Requirement | Details | |---|---| | Brand Story | A compelling "why we exist" narrative | | Social Media Presence | Instagram/Facebook with real engagement | | Design Distinctiveness | Products must have a recognizable aesthetic | | Target Customer Clarity | Know exactly who you're designing for |

Photography Standards — The Most Common Rejection Reason

Myntra Photography Checklist:

| Requirement | Standard | |---|---| | Background | White or very light grey for main image | | Model | Female/male model preferred over mannequin | | Resolution | Minimum 1000×1600 pixels (portrait) | | Image Count | Minimum 3 per SKU (front, back, detail) | | Styling | Professional — clean, wrinkle-free, well-fitted | | Watermarks | Not allowed |

What to avoid:

• Home or outdoor photography
• Bad lighting or shadows
• Wrinkled or ill-fitting garments
• Dark backgrounds
• Composite or collage main images

Myntra's 5-Point Brand Evaluation

1. Brand Differentiation (25 points) — Does the brand have a unique aesthetic or positioning?

2. Photography Quality (25 points) — Are product images at Myntra's quality standard?

3. Price Point Alignment (20 points) — Does pricing match Myntra's buyer expectations?

4. SKU Depth (15 points) — Does the brand have enough styles for a proper storefront?

5. Brand Credibility (15 points) — Social media, press coverage, celebrity endorsements.

How to Improve Your Chances

1. Fix your photography first — Invest ₹15,000–₹50,000 in professional model photography.
2. Apply for trademark immediately — The TM-A acknowledgement is enough for Myntra.
3. Build to 40+ SKUs before applying — Having 40+ unique styles signals you're a serious brand.
4. Have a social media presence — Even 5,000–10,000 engaged Instagram followers helps.
5. Write your brand story — A compelling 300-word brand story covering how you started and what makes your products different.

Pre-Application Checklist

✅ Active GST with matching business name
✅ PAN card linked to your business
✅ Trademark filed (or registered)
✅ 35+ professionally photographed SKUs ready
✅ Complete size charts for all apparel
✅ Brand story written (300–500 words)
✅ Instagram/social media presence
✅ Competitive pricing analysis done
✅ Products meet Myntra's price threshold

Ready to apply to Myntra? RiseUp specializes in preparing fashion brands for Myntra approval. Our clients have a significantly higher Myntra approval rate than the industry average. Contact RiseUp for a free Myntra eligibility assessment.